Privacy Policy

1. INTRODUCTION

Annika LLC (“Annika,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our luxury fitness facility, website, mobile applications, and related services (collectively, the “Services”). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Services.

2. INFORMATION WE COLLECT

2.1 Personal Information You Provide

We collect information you provide directly to us, including:

• Name, email address, and phone number
• Billing and payment information
• Physical address and emergency contact information
• Date of birth and gender
• Health information, medical conditions, and fitness goals
• Photograph for membership identification
• Communication preferences and feedback
• Social media information if you link accounts

2.2 Information Collected Automatically

When you use our Services, we automatically collect certain information:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, features used, time spent)
• Location information (with your consent)
• Facility access logs and security camera footage
• Exercise equipment usage data
• Mobile application usage analytics
• Cookies and similar tracking technologies

2.3 Biometric Information

We may collect biometric information such as facial recognition data for secure facility access, fingerprints for locker access, and body composition measurements for fitness tracking. This information is stored securely and used only for the purposes disclosed at the time of collection.

2.4 Information from Third Parties

We may receive information about you from:

• Payment processors and financial institutions
• Fitness tracking devices and applications you connect
• Social media platforms
• Marketing partners and advertisers
• Background check providers (for certain memberships)

3. HOW WE USE YOUR INFORMATION

We use the information we collect to:

• Process your membership and provide access to our facilities
• Process payments and manage your account
• Communicate with you about your membership, appointments, and services
• Send promotional messages and marketing communications (with your consent)
• Provide personalized fitness recommendations and track your progress
• Ensure facility safety and security
• Improve our Services and develop new features
• Comply with legal obligations and enforce our policies
• Respond to customer service requests and support needs
• Conduct research and analytics to improve member experience
• Prevent fraud and unauthorized access

4. SMS AND ELECTRONIC COMMUNICATIONS

4.1 SMS/Text Message Consent

By providing your mobile phone number, you consent to receive automated text messages (SMS/MMS) from Annika regarding:

• Appointment reminders and confirmations
• Class schedules and cancellations
• Payment confirmations and billing updates
• Facility updates and closures
• Promotional offers and member benefits
• Health and safety notifications
• Membership renewal reminders

Message frequency varies. Message and data rates may apply. Text STOP to opt-out or HELP for help. By opting in, you agree to receive recurring automated marketing messages.

4.2 Email Communications

We may send you transactional emails about your account and promotional emails about our Services. You can opt-out of promotional emails but cannot opt-out of transactional communications related to your account.

5. PAYMENT PROCESSING AND FINANCIAL DATA

We work with trusted payment processors to handle payment transactions. When you provide payment information, it is encrypted and transmitted directly to these processors in compliance with Payment Card Industry Data Security Standards (PCI-DSS). We store only limited payment information necessary for membership management and recurring billing authorization.

By providing payment information, you authorize us to:

• Process initial and recurring membership payments
• Charge for additional services, products, or fees
• Process refunds when applicable
• Update payment information as provided by your financial institution

6. INFORMATION SHARING AND DISCLOSURE

We may share your information with:

6.1 Service Providers

• Payment processors and financial institutions
• Cloud storage and hosting providers
• Email and SMS communication platforms
• Analytics and marketing services
• Fitness equipment manufacturers (anonymized data)
• Personal trainers and instructors (limited to relevant information)

6.2 Legal Requirements

We may disclose your information if required by law, court order, or governmental authority, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

6.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

6.4 Consent

We may share your information with your explicit consent or at your direction.

7. DATA SECURITY

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication requirements
• Employee training on data protection
• Secure facility access systems
• Regular software updates and patches

However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security of your information.

8. YOUR RIGHTS AND CHOICES

8.1 Access and Correction

You may access and update your personal information through your account settings or by contacting us directly.

8.2 Data Portability

You may request a copy of your personal information in a structured, commonly used, and machine-readable format.

8.3 Deletion

You may request deletion of your personal information, subject to certain exceptions such as legal obligations or legitimate business purposes.

8.4 Marketing Preferences

You can opt-out of marketing communications at any time by:

• Clicking “unsubscribe” in marketing emails
• Texting STOP to any SMS message
• Updating your communication preferences in your account
• Contacting us directly

8.5 Do Not Track

Our Services do not currently respond to Do Not Track browser signals. However, you can control cookies through your browser settings.

9. CALIFORNIA PRIVACY RIGHTS

California residents have additional rights under the California Consumer Privacy Act (CCPA), including:

• Right to know what personal information is collected
• Right to know whether personal information is sold or disclosed
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising privacy rights

We do not sell personal information. To exercise your rights, contact us using the information provided below.

10. CHILDREN’S PRIVACY

Our Services are not directed to children under 13. We do not knowingly collect personal information from children under 13 without parental consent. Minors aged 14-17 may use certain Services with parental consent. If we learn we have collected information from a child under 13 without verification of parental consent, we will delete that information.

11. DATA RETENTION

We retain your information for as long as necessary to:

• Provide Services and maintain your account
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records and analytics

When retention is no longer necessary, we will delete or anonymize your information in accordance with our data retention policies.

12. ACCESSIBILITY COMMITMENT

We are committed to ensuring our privacy practices are accessible to all individuals, including those with disabilities. This Privacy Policy is available in alternative formats upon request. If you need assistance accessing or understanding this policy, please contact us using the information below.

13. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in the United States or other countries where our service providers operate. These countries may have different data protection laws than your jurisdiction. By using our Services, you consent to the transfer of your information to these countries.

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Privacy Policy on this page and updating the effective date. For significant changes, we may provide additional notice through email or our Services.

15. CONTACT INFORMATION

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

For accessibility accommodations or alternative format requests, please contact our Accessibility Coordinator at .